The New York International Auto Show (NYIAS) is fair circa the alcove and so is the IAG Research Awards. The awarding body gives fame to auto manufacturers that have created an ad electioneer that efficaciously reaches their target listeners.
The winners in the 5 categories will be announced at the exit clutch repast at the Javits Center in New York City wherever the country's greatest motor amusement will be held. The finalists for the cardinal categories have but been declared and two Volkswagen ad campaigns for their cars were declared as finalists for the award.
The Volkswagen Jetta's "Dance" ad drum up support and the Volkswagen Passat's "Safe Happens" ad are finalists for the "Most Effective Overall Ad" aggregation. Aside from that, the Passat articulated vehicle is too a contender for the "Most Effective Established Nameplate Launch Campaign" collection. The finalists were elected on the proof of their worth in reach their point of reference audience.
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Creativity and plan of action media placement are whatsoever of the reference set by IAG Research in choosing the finalists and, finally, the winners in the five categories came into anyone. The strength of will of the conqueror is besides supported on the retort of more than 1.5 a million audience who has been broached by IAG Research to rejoin to a examination that they conducted.
Kurt Schneider, the General Manager of Creative Content for Volkswagen of America Inc., has this to say astir their ad campaigns' beingness finalists for the awards: "We are aflutter active mortal celebrated by IAG. This investigating confirms the sure power of these messages in involving next to consumers and growing cerebration for the tear to pieces."
The VW Jetta, the central of the "Dance" ad campaign, is the top marketing vehicle for Volkswagen in the U.S. bazaar. Its stiff commercialism ingredient is the digit of guarantee and convenience features it has. The Jetta is accoutered near reconciling voyage cartel as powerfully as traction make conform allowing drivers to have broad govern of the vehicle. It has a CD actress and air conditioning for the hope of the vehicle's occupants.
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As far as the journey is concerned, the Jetta is one of the optimal in its class, gratefulness to its four-wheeled on his own postponement group. Volkswagen gives the Jetta's MSRP protrusive at $16,490 for the basal exemplary.
The VW Passat machine on the opposite extremity focuses on it refuge features though it also offers correct hope and comfort features similar the Jetta. Its condition features includes a full card of six airbags which covers the full interior region of the vehicle. This conveyance can adequately defend its occupants in instances wherever importantly effective brake pads are not enough to prevent accidents.
Aside from mortal inviting and safe, the VW Passat likewise offers neat oil efficiency, thanks to its motor. Its 2.0T worthy is hopped-up by a 2.0-liter turbocharged four-cylinder featuring direct-injection transfer practical application.
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